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ISBN:0844235024
Author: Jack Z. Sissors,William B. Goodrich
ISBN13: 978-0844235028
Title: Media Planning Workbook, 5th Edition
Format: lit lrf doc rtf
ePUB size: 1305 kb
FB2 size: 1584 kb
DJVU size: 1217 kb
Language: English
Category: Writing Research and Publishing Guides
Publisher: McGraw-Hill; 5th edition (February 9, 2001)
Pages: 206

Media Planning Workbook, 5th Edition by Jack Z. Sissors,William B. Goodrich



Only 1 left in stock (more on the way). Ships from and sold by ebooksweb. Previous to joining Northwestern, he worked for Leo Burnett and other advertising agencies. Paperback: 206 pages.

Media Planning Workbook book. Details (if other): Cancel. Thanks for telling us about the problem. Media Planning Workbook. by. William B. Goodrich, Jack Z. Sissors.

Authors: William B Goodrich William Goodrich Jack Z Sissors Jack Sissors. Feel free to highlight your textbook rentals. Included with your book. Free Shipping on rental returns. 21-day Refund Guarantee Learn More. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.

Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy. Users who liked this book, also liked

Media Planning Workbook.

by William B. ISBN 9780844235417 (978-0-8442-3541-7) Softcover, NTC Publishing Group,U. Find signed collectible books: 'Media Planning Workbook'. Founded in 1997, BookFinder.

by Jack Z. Sissors and William B. Goodrich. The only media planning book worth teaching from. Published by Thriftbooks. com User, 9 years ago. I have run media departments in large and small agencies and done a lot of training. This is the only book that gives a realistic idea of what a media planner's job entails. It challenges students to think about marketing problems (as opposed to memorizing answers)and attempt to address them using communications vehicles

by Jack Z. Sissors, William B. Goodrich, Goodrich William. by Brian S. Brooks, James L. Pinson, Jack Z.

Jack Z. Sissors was a professor of media planning and strategy at Northwestern University.

Media Planning Workbook by William Goodrich; Jack Z. by William Goodrich; Jack Z. Sissors PB Good. Postage not specified.

Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.

Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.

Reviews: 2
Mora
Is an excellent book for marketing students,
Malhala
I have run media departments in large and small agencies and done a lot of training. This is the only book that gives a realistic idea of what a media planner's job entails. It challenges students to think about marketing problems (as opposed to memorizing answers)and attempt to address them using communications vehicles. This workbook hits all the major areas and I have found that when students are taught using it (by someone who has media planning experience), that they often want to go into media planning as they understand the complexities and challenges we face. It will always make them a better marketing professional.