Media Planning Workbook, 5th Edition by Jack Z. Sissors,William B. Goodrich

Only 1 left in stock (more on the way). Ships from and sold by ebooksweb. Previous to joining Northwestern, he worked for Leo Burnett and other advertising agencies. Paperback: 206 pages.

Media Planning Workbook book. Details (if other): Cancel. Thanks for telling us about the problem. Media Planning Workbook. by. William B. Goodrich, Jack Z. Sissors.

Authors: William B Goodrich William Goodrich Jack Z Sissors Jack Sissors. Feel free to highlight your textbook rentals. Included with your book. Free Shipping on rental returns. 21-day Refund Guarantee Learn More. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.

Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy. Users who liked this book, also liked

Media Planning Workbook.

by William B. ISBN 9780844235417 (978-0-8442-3541-7) Softcover, NTC Publishing Group,U. Find signed collectible books: 'Media Planning Workbook'. Founded in 1997, BookFinder.

by Jack Z. Sissors and William B. Goodrich. The only media planning book worth teaching from. Published by Thriftbooks. com User, 9 years ago. I have run media departments in large and small agencies and done a lot of training. This is the only book that gives a realistic idea of what a media planner's job entails. It challenges students to think about marketing problems (as opposed to memorizing answers)and attempt to address them using communications vehicles

by Jack Z. Sissors, William B. Goodrich, Goodrich William. by Brian S. Brooks, James L. Pinson, Jack Z.

Jack Z. Sissors was a professor of media planning and strategy at Northwestern University.

Media Planning Workbook by William Goodrich; Jack Z. by William Goodrich; Jack Z. Sissors PB Good. Postage not specified.