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Author: Peter B. Orlik
ISBN13: 978-0205271436
Title: Broadcast/Cable Copywriting (6th Edition)
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ePUB size: 1591 kb
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Language: English
Category: Writing Research and Publishing Guides
Publisher: Allyn & Bacon; Subsequent edition (July 8, 1997)
Pages: 492

Broadcast/Cable Copywriting (6th Edition) by Peter B. Orlik

Orlik's Broadcast Cable Copywriting, 6/e is the latest version of what long has been the most widely used text for learning how to write all types of copy for the electronic media. The book addresses the basic rules and techniques common to audio/visual writing with a depth of coverage unmatched by its competitors. by. Peter B. Orlik (Author).

Broadcast/cable copywriting.

Peter B. Orlik, Central Michigan University. Along the way, the text introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and layouts.

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Book and cable copywriting is a widespread enterprise that requires thousands of practitioners. It is a function that every local outlet must perform, and activity in which every advertising, public relations, marketing, and othercorporate entity communicating via mass electronic pathways must engage.

broadcast broadband copywriting peter b orlik 8th solutions manual and test bank 2H9Np6h. pdf (1. 6 KB). Download the file broadcast broadband copywriting peter b orlik 8th solutions manual and test bank 2H9Np6h.

Books by Peter B. Orlik, Electronic media criticism, Broadcast/cable copywriting, Broadcast copywriting, The electronic media, Electronic Media ; An Introduction to the Profession, Broadcast/broadband copywriting, Critiquing radio and television content, Broadcast/broadband copywriting.

Allyn and Bacon, (c)1986. Download Broadcast copywriting Peter B. Orlik. leave here couple of words about this book: Tags: Crowds. International economic relations.

Broadcast/Broadband Copywriting. Author : Peter B. Publisher : Pearson Education. Broadcast/Broadband Copywriting is the most widely used book for learning how to write all types of copy for the electronic media.

Introduces the special requirements and pitfalls of creating continuity, commercials, and off-air presentations, for students and professionals. Part I examines the copywriting marketplace, tools of the trade, audience, and regulatory and stylistic constraints. Part II probes radio's key elements, commercials, and additional endeavors, and Part III explores television. Part IV delves into the interlocking process of campaign construction, first for the conventional radio/television campaign, and then for the more specialized creation of public service appeals. Includes b&w photos. This sixth edition incorporates recent examples. An instructor's manual with suggested exercises is available at no extra charge. Annotation c. by Book News, Inc., Portland, Or.
Reviews: 2
This is one of the few textbooks out there that were written in an interesting way. It provides detailed processes for arriving at a final product and cites real-world examples. Good stuff.
Of all the books I had to purchase for Graduate classes, this is really the only book I've found I really do use. A great reference, even if slightly out of date.