The Superpollsters: How They Measure and Manipulate Public Opinion in America by David Moore

A public opinion pollster for twenty years, author David W. Moore includes profiles of Shere Hite, author of The Hite Report, the groundbreaking and controversial work on sexuality; George Gallup, the man who broke polling practice with his 1936 prediction of Hoover's defeat and FDR's victory, the man who pioneered modern polling practices; Lou Harris, JFK's pollster, the first o. Personal advisors to the candidates, pollsters often have tremendous influence on what the top politicians say, and how they say it. Here, too, is the lively history of polling. Its increasing sophistication parallels the growing complexity of our national political scene, from its rough origins to the present day, when the pollsters-and less frequently, the voters themselves-make or break a candidate.

Home Browse Books Book details, The Superpollsters: How They Measure and. The Superpollsters: How They Measure and Manipulate Public Opinion in America. It is these I have termed the "superpollsters," not because the individuals themselves are especially proficient at polling, although usually they are, but rather because they happen to be in a situation where the results of their polling greatly influence others, especially decision makers.

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Political pollsters have a tremendous influence on what politicians say and how they say it. Pollsters profiled include Shere Hite, George Gallup, Lou Harris, Pat Caddell, Robert Teeter, Richard Wirthlin and Mervin Field. Ch. 1. The Sins of Shere Hite - Ch. 2. America Speaks - Ch. 3. Reinventing the Industry - Ch. 4. The Democratic Presidential Pollsters - Ch. 5. The Republican Presidential Pollsters - Ch. 6. The Media Pollsters - Ch. 7. The California Divide - Ch. 8. The Elusive Pulse of Democracy.

On the eve of the 1992 presidential election, The Superpollsters: How They Measure and Manipulate Public Opinion in America takes a look at the people who tell us what we think. A public opinion pollster for twenty years. It's a bit dated, having been written and published in the mid-1990s, but it's still an important and pertinent book, offering an illuminating look at polling and the mistakes that are often made by these so-called "experts". This is a must read for anyone who has doubts and reservations about the accuracy and ramifications of the "science" of political polling. One person found this helpful.

Dangerous Frames: How Ideas about Race and Gender Shape Public Opinion (Studies in Communication, Media, and Public Opinion). Public Opinion Polling in a Globalized World. Public Opinion and Changing Identities in the Early Modern Netherlands. Statehouse Democracy: Public Opinion and Policy in the American States. Public Opinion and Constitutional Controversy. The superpollsters Close. 1 2 3 4 5. Want to Read. Are you sure you want to remove The superpollsters from your list? The superpollsters. how they measure and manipulate public opinion in America. 2nd ed. by Moore, David W. Published 1995 by Four Walls Eight Windows in New York.