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ISBN:1568580231
Author: David Moore
ISBN13: 978-1568580234
Title: The Superpollsters: How They Measure and Manipulate Public Opinion in America
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ePUB size: 1190 kb
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Language: English
Category: Politics and Government
Publisher: Four Walls Eight Windows; 2nd edition (November 30, 1995)
Pages: 426

The Superpollsters: How They Measure and Manipulate Public Opinion in America by David Moore



A public opinion pollster for twenty years, author David W. Moore includes profiles of Shere Hite, author of The Hite Report, the groundbreaking and controversial work on sexuality; George Gallup, the man who broke polling practice with his 1936 prediction of Hoover's defeat and FDR's victory, the man who pioneered modern polling practices; Lou Harris, JFK's pollster, the first o. Personal advisors to the candidates, pollsters often have tremendous influence on what the top politicians say, and how they say it. Here, too, is the lively history of polling. Its increasing sophistication parallels the growing complexity of our national political scene, from its rough origins to the present day, when the pollsters-and less frequently, the voters themselves-make or break a candidate.

Home Browse Books Book details, The Superpollsters: How They Measure and. The Superpollsters: How They Measure and Manipulate Public Opinion in America. It is these I have termed the "superpollsters," not because the individuals themselves are especially proficient at polling, although usually they are, but rather because they happen to be in a situation where the results of their polling greatly influence others, especially decision makers.

Moore, David W. Publication, Distribution, et. New York On this site it is impossible to download the book, read the book online or get the contents of a book. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners. Download book The superpollsters : how they measure and manipulate public opinion in America, David W. Moore.

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Political pollsters have a tremendous influence on what politicians say and how they say it. Pollsters profiled include Shere Hite, George Gallup, Lou Harris, Pat Caddell, Robert Teeter, Richard Wirthlin and Mervin Field. Ch. 1. The Sins of Shere Hite - Ch. 2. America Speaks - Ch. 3. Reinventing the Industry - Ch. 4. The Democratic Presidential Pollsters - Ch. 5. The Republican Presidential Pollsters - Ch. 6. The Media Pollsters - Ch. 7. The California Divide - Ch. 8. The Elusive Pulse of Democracy.

On the eve of the 1992 presidential election, The Superpollsters: How They Measure and Manipulate Public Opinion in America takes a look at the people who tell us what we think. A public opinion pollster for twenty years. It's a bit dated, having been written and published in the mid-1990s, but it's still an important and pertinent book, offering an illuminating look at polling and the mistakes that are often made by these so-called "experts". This is a must read for anyone who has doubts and reservations about the accuracy and ramifications of the "science" of political polling. One person found this helpful.

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On the eve of the 1992 presidential election, The Superpollsters: How They Measure and Manipulate Public Opinion in America takes a look at the people who tell us what we think. A public opinion pollster for twenty years, author David W. Moore includes profiles of Shere Hite, author of The Hite Report, the groundbreaking and controversial work on sexuality; George Gallup, the man who broke polling practice with his 1936 prediction of Hoover's defeat and FDR's victory, the man who pioneered modern polling practices; Lou Harris, JFK's pollster, the first of the television pollsters; Pat Caddell, the man responsible first for George McGovern's, and then for Jimmy Carter's, surprise capture of the Democratic presidential nomination; Robert Teeter, pollster for Nixon, Ford, and past and current pollster for President George Bush; Richard Wirthlin, pollster for Ronald Reagan; Mervin Field, head of the California Poll; and many others. Personal advisors to the candidates, pollsters often have tremendous influence on what the top politicians say, and how they say it. Here, too, is the lively history of polling. Its increasing sophistication parallels the growing complexity of our national political scene, from its rough origins to the present day, when the pollsters--and less frequently, the voters themselves--make or break a candidate.
Reviews: 2
Xmatarryto
This is a fascinating insider's tale about the history and "business" of opinion polls, particularly those involving politics in the USA. It's a bit dated, having been written and published in the mid-1990s, but it's still an important and pertinent book, offering an illuminating look at polling and the mistakes that are often made by these so-called "experts". This is a must read for anyone who has doubts and reservations about the accuracy and ramifications of the "science" of political polling.
Water
I have read the original release, and I loved it. The opening chapter is boring, and could scare many readers away. Once I got past it however, I couldn't put it down. This book uncovers the mystery behind polling, and explains why it is so accurate, and how the process came to be that way. It also shows how a wrong interpretation can throw the entire prediction out the window, and the damage to credibility that causes. I would strongly recommend this book to anyone.