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ISBN:0195056566
Author: Kathleen Hall Jamieson
ISBN13: 978-0195056563
Title: Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising (Oxford paperbacks)
Format: txt docx lrf lrf
ePUB size: 1681 kb
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Language: English
Category: Politics and Government
Publisher: Oxford University Press (September 8, 1988)
Pages: 544

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising (Oxford paperbacks) by Kathleen Hall Jamieson



Jamieson, Kathleen Hall. Publication, Distribution, et. New York. Oxford University Press, (c)1984. On this site it is impossible to download the book, read the book online or get the contents of a book. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners. Download book Packaging the presidency : a history and criticism of presidential campaign advertising, Kathleen Hall Jamieson.

Jamieson, Kathleen Hall. Oxford University Press, (c)1992. Physical Description: xxiii, 546 p. : ill. ;, 22 cm. Bibliography, etc. Note: Includes bibliographical references (p. 512-535) and index. Rubrics: Presidents United States Election Advertising, Political. Download now Packaging the presidency : a history and criticism of presidential campaign advertising Kathleen Hall Jamieson: Download PDF book format. Download DOC book format.

Ephemeral Landslide - DonaldsonGary: Liberalism's Last Hurrah: The Presidential Campaign of 1964, (Armonk, New York and London: M. E. Sharpe, 2003. - Volume 67 Issue 4 - Dean J. Kotlowski. THUCYDIDES THE HISTORIAN - Morley ( . Thucydides and the Idea of History. Pp. xxviii + 213. London and New York: .

Kathleen Hall Jamieson. Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising. Oxford University Press, 1996. There is no reason to believe that the actual power of the ads themselves has been either muted or magnified as a result. Ads remain better able to reinforce than to create new attitudes. Indeed the much heralded Reagan ad campaign of 1984 was an exercise in the rhetoric of reinforcement. What has changed is the relationship between advertising and news

Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio. The 13-digit and 10-digit formats both work.

Home Browse Books Book details, Packaging the Presidency: A History and Criticism. By Kathleen Hall Jamieson. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The 1992 campaign marked the resurrection of the radio ad as a presidential advertising form.

Author(s): Kathleen Hall Jamieson. People: Kathleen Hall Jamieson, P. Center: Annenberg Public Policy Center. If political advertising did not exist, we would have to invent it," writes Katherine Hall Jamieson in her widely praised study, Packaging the Presidency.

In "Packaging the Presidency," Jamieson examines every presidential campaign from 1952 to 1980. She analyzes print, radio and television advertising and shows how tactics have changed from the half-hour broadcast speech to the 15-second sound byte. As George Ball, a member of Adlai Stevenson's 1952 campaign staff, "bitterly but presciently predicted, 'presidential campaigns would have professional actors as candidates. With results we know.

Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Kathleen Hall Jamieson.

Kathleen Hall Jamieson, Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising (New York and London: Oxford University Press, 1985, £1. 0). xiii, 505. ISBN 0 19 503504 6. Rupert Wilkinson (a1). University of Sussex. Published online: 16 January 2009.

Once again, presidential candidates have begun to bombard the American public with a deluge of campaign advertising for the upcoming 1988 Presidential Election. Correspondingly, Kathleen Hall Jamieson offers us this timely, incisive, and highly-informative study which chronicles the schemes and strategies that candidates and their ad executives have employed to sway the hearts and ballots of often unsuspecting voters. Drawing on previously unpublished campaign documents and unprecedentedly frank interviews with insiders, she traces the origins and evolution of presidential advertising from the earliest days of banners and broadsides to the advent of broadcasts. Focusing on each presidential election from 1952 to 1980, Jamieson examines how political advertising has developed, how candidates have shaped it and been shaped by it, and how it has both contributed to and contaminated the political process. Illuminating in its wealth of evidence and rhetorical analysis, Packaging the Presidency unmasks the small untruths and big lies that have appeared in the print, radio, and television ads of presidential candidates.
Reviews: 2
Mazuzahn
Her head must've exploded when President rewrote the rules of the political game ????????????
Ariurin
I was required to read this book for a course and was my first experience with Kathleen Hall Jamieson and I am now one of her biggest fans.

She provides thoughtful, non-partisan analysis (rare in this age of personal commentary) of political advertisements. She discusses what worked, what didn't and why in a clear, thought-provoking yet easy to read manner.

Some of her best work. If you are interested in advertising or politics this book is a must have.