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Title: AMA Winter Educators' Conference, 1986 Proceedings: Marketing Education: Knowledge Development, Dissemination, & Utilization
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Publisher: American Marketing Association

AMA Winter Educators' Conference, 1986 Proceedings: Marketing Education: Knowledge Development, Dissemination, & Utilization



Educators conference. enhancing knowledge development in marketing.

Title:AMA Winter Educators Conference 2009: Marketing Theory and ApplicationsDesc:Proceedings of a meeting held 20-23 February 2009, Tampa, Florida.

Educators conference.

ISBN:9781604235593 Pages:278 (1 Vol) Format:Softcover TOC:View Table of Contents Publ:American Marketing Association ( AMA ) POD Publ:Curran Associates, Inc. ( Jun 2006 ).

Conference: American Marketing Association Winter Educators' Conference. Cite this publication. nted bargaining strategies are shown to positively influence sources' profits and targets' satisfaction in a negotiation experiment involving 98 businesspeople.

Tansey, Richard, Michael R. Hyman and George M. Zinkhan (1995), "An Advertising Test of the Work Ethic in the . " American Marketing Association Winter Educators’ Conference Proceedings, Chicago, IL: David Stewart and Naufel Vilcassim, ed. American Marketing Association, 156-159. Pickett, Charles, George M. Zinkhan, and Scot Burton (1986), "Functionalism in Psychology: Implications for Marketing Thought," in Marketing Education: Knowledge Development, Dissemination, and Utilization, D. Achabal and J. Guiltinan, ed. Chicago: American Marketing Association.

Fiske, Donald W. (1986), "Specificity of Method and Knowledge in Social Science," in Metatheory in Social Science: Pluralisms and Subjectivities, Fiske and Shweder, eds. Chicago, IL: The University of Chicago Press, 61-82. Levy, Sidney J. (1976), "Marcology 101 or the Domain of Marketing," in 1976 AMA Summer Educators' Conference Proceedings, Bernhardt, ed. Chicago: American Marketing Association, 577-581.

Created November 1, 2008.