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ISBN:003091566X
Author: Gerald Zaltman
ISBN13: 978-0030915666
Title: Metatheory and Consumer Research (Editors' series in marketing)
Format: azw lrf txt rtf
ePUB size: 1571 kb
FB2 size: 1576 kb
DJVU size: 1678 kb
Language: English
Publisher: Holt,Rinehart & Winston of Canada Ltd (September 3, 1973)
Pages: 226

Metatheory and Consumer Research (Editors' series in marketing) by Gerald Zaltman



Hardcover: 226 pages. Publisher: Holt,Rinehart & Winston of Canada Ltd (September 3, 1973). ISBN-13: 978-0030915666. Package Dimensions: . x . inches. Back to top. Get to Know Us. Careers.

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Bibliography, etc. Note: Bibliography: p. 202-215. Uncontrolled Name: Methodology Study examples: Consumer behaviour. On this site it is impossible to download the book, read the book online or get the contents of a book. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners.

Legends in Marketing: Gerald Zaltman. Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, USA. Series: Legends in Marketing. This eleventh set in the series, consisting of five volumes, is a tribute to Gerald Zaltman. Professor Zaltman received his AB degree from Bates College, Maine, his MBA degree from The University of Chicago, and his PhD in Sociology from the Johns Hopkins University, Maryland. He has taught at the University of Alaska, Northwestern University (Illinois), the.

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Metatheory and consumer behavior.

Readings in Consumer Behaviour (Theories in Marketing Series). Publisher: Wiley & Sons, Incorporated, John. Readings in Consumer Behaviour (Theories in Marketing Series). Marketing Management. Publisher: Dryden Press.

December 15, 2009 History. found in the catalog. 1 2 3 4 5. Want to Read. Published 1964 by Holt, Rinehart and Winston in Toronto. Consommateurs, Pinson, Christian, .

Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. The Key Issues in Marketing Management book series contains a wide range of the journal’s special issues.