Kissel also identifies why Southwest went on to overturn the industry and serve as the progenitor of low-cost air travel worldwide, while PSA has sunk into relative obscurity. In the runup to US airline deregulation in 1979, PSA's then-CEO believed PSA would not be able to survive once deregulation hit unless it was able to offer all the same services as the traditional airlines (in particular, he was fixated on United). So, he duly turned PSA into a smaller version of United - thereby larding it up with costs it had previously not had.
When Southwest inaugurated its first flight on 18 June 1971 from Dallas Love Field, they started out with 22 years of airline operations thanks to the tutelage and generosity of the everyone at PSA. Even though PSA disappeared into history in 1986 when it was bought by USAir, much of what made PSA successful in its first quarter century lives on today at Southwest Airlines. Source:Poor Sailors' Airline: The Story of Kenny Friedkin's Pacific Southwest Airlines by Gary Kissel. Palawdr Press, 2002, p171-172.
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Using the lessons learned from Friedkin Airlines and receiving advice from a travel agent, he and his wife Jean Friedkin created an airline called Pacific Southwest Airlines in 1949. The airline was a success, and gave Friedkin Aeronautics Inc. profit. Friedkin died at the age of 47 in 1962 of a cerebral hemorrhage. His wife, Jean, died the following year In 2015, Friedkin was inducted into the International Air & Space Hall of Fame at the San Diego. Kissel, Gary - The Poor Sailor's Airline - Paladwr Press. These We Honor: The International Aerospace Hall of Fame.
Loving an airline sounds about as likely as feeling a fondness for an insurance company. Air travel is too expensive and hassle-plagued to inspire emotional attachment. That was significantly less than the prices charged by other carriers. Friedkin managed to undercut his competitors and attract volume business partly by focusing on California routes in the beginning. This kept PSA, then under the jurisdiction of the Public Utilities Commission of California, from having to comply with costly regulations imposed on interstate carriers.
Friedkin obtained information from a travel agent upon starting the airline due to lessons learned from a failed precursor airline (Friedkin Airlines). The DC-3 inaugurated a weekly round trip from San Diego to Oakland via Burbank. Reservations were initially taken from a World War II surplus latrine refitted as a ticket office. org – history of PSA. Poor sailors' airline: A history of Pacific Southwest Airlines. php?title Pacific Southwest Airlines&oldid 889195613".
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PUBLISHER NAME: Paladwr Press. PUBLISHER LOCATION: McLean, VA. CALL NUMBER: HE9803. DESCRIPTION: xi, 339 p. maps, charts, index. Advanced . Visit FlySFO.
Gary Kissel, Poor Sailors’ Airline: A History of Pacific Southwest Airlines (McLean, VA: Paladwr Press, 2002), p. 172. Google Scholar. Lamar Muse, Southwest Passage: The Inside Story of Southwest Airlines’ Formative Years (Austin, TX: Eakin Press, 2002), p. 78. 40. Muse, may have, in fact, been forced out of Southwest because of his attempt to place the company too tightly under his own control. Most sources point to a feud between Rollin King and Muse as the cause behind Muse’s departure
The story is recounted in the 2002 book, Poor Sailors' Airline, by Gary Kissel. The book recounts how Southwest executives Rollin King and president-elect Lamar Muse called on PSA President Andy Andrews and his officers in San Diego in 1969.