» » Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
Download Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology epub book
ISBN:0750667478
Author: Ben Salter,Alex Michael
ISBN13: 978-0750667470
Title: Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
Format: lit lrf mobi azw
ePUB size: 1780 kb
FB2 size: 1178 kb
DJVU size: 1940 kb
Language: English
Category: Marketing and Sales
Publisher: Butterworth-Heinemann; 1 edition (May 5, 2006)
Pages: 256

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology by Ben Salter,Alex Michael



Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: Defining and implementing a wireless marketing strategy Making sense of what can be a technically and commercially confusing industry Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world. Over all I was disappointed in this book, Most examples ref 2004 to 2005 technology. I kept asking myself just how far Mobil Marketing has come in the last 4 years. I did find the information informative if not dated.

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology. Alex Michael, Ben Salter. Скачать (pdf, . 3 Mb).

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential

Mobile Marketing : Achieving Competitive Advantage Through Wireless Technology. by Ben Salter and Alex Michael. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Alex Michael, Ben Salter. Elsevier BH, 2006 - 237 sayfa. Global mobile and wireless revenues are predicted to reach £120 billion by the end of 2004, and mobile marketing has now become a mainstream marketing tool. To achieve such tremendous gains, marketers must identify and reach their mobile audience. This book is designed to teach marketers how to tap into this potential.

This study aims at shedding light on e-marketing education through conducting a comprehensive analysis of the literature. The study also provides practical implications with regard to the topics and teaching of e-marketing courses.

by Alex Michael; Ben Salter. Publisher: Amsterdam : Elsevier BH, 2006. Public Lists that Include "Mobile marketing : achieving competitive advantage through wireless technology". First Prev 1 Next Last.

Mobile Marketing Achieving Competitive Advantage Through Wireless Technology. From Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology. n is an imprint of Elsevier. Linacre House, Jordan Hill, Oxford OX2 8DP, UK. The Extended Enterprise: Gaining Competitive Advantage through Collaborative Supply Chains Management of Technology: The Hidden Competitive Advantage.

Mobile marketing: Understanding the wireless world. Interested in learning more about mobile marketing? This chapter provides an overview of messaging, including four main messaging technologies: SMS, smart messaging, EMS and MMS. Learn how to use messaging as part of your own mobile marketing strategy. For more information about this book, please visit Elsevier. Understanding the wireless world. Without doubt, one of the main areas of growth in the wireless world over the past four or five years has been in messaging.

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers. * Defining and implementing a wireless marketing strategy.* Making sense of what can be a technically and commercially.confusing industry* Providing a wealth of carefully chosen international cases andexamples to demonstrate techniques in the real world.
Reviews: 4
Rasmus
The book points out the general direction of the mobile industry and analyzes some of the reasons why. Good for anyone looking to develop strategy and tactics for the mobile business.
Arashilkis
Over all I was disappointed in this book, Most examples ref 2004 to 2005 technology. I kept asking myself just how far Mobil Marketing has come in the last 4 years. I did find the information informative if not dated. Bottom line is .. would I buy this book again? and I have to say no.
WUNDERKIND
I found it very useful and it let me know concepts, tips and much more stuff about Mobile. I can tell that is an elemental tool for people who work in relationed jobs.
Gholbirdred
This is a great book for someone who wants to learn how to market this emerging technology. It focuses more on the European culture business model as opposed to the nacent American market, but it is still very useful to me.