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Author: Rajeev Batra
ISBN13: 978-0133057157
Title: Advertising Management (5th Edition)
Format: mobi mbr rtf lit
ePUB size: 1868 kb
FB2 size: 1263 kb
DJVU size: 1495 kb
Language: English
Category: Marketing and Sales
Publisher: Prentice Hall; Subsequent edition (December 12, 1995)
Pages: 754

Advertising Management (5th Edition) by Rajeev Batra

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295 Advertising Management by Rajeev Batra. 595 Journals of Advertising Reference:. Karen Whitehill King.

Rajeev Batra (Author), David A. Aaker (Author). Appropriate for courses in Advertising Management.

691 Pages · 2010 · 16 MB · 3,674 Downloads ·English. 83 MB·9,728 Downloads. management systems, Raghu Ramakrishnan, Johannes Gehrke. PDF Printing 600 dpi. Project Management Toolkit Project Management Toolkit.

4. advertising management. Batra rajeev, myers john . aaker david a. Published by Prentice Hall (1996). ISBN 10: 013520917X ISBN 13: 9780135209172.

Contributor(s): Myers, John G, 1933- Aaker, David A. Publisher: Upper Saddle River, . Subject(s): Advertising - Management DDC classification: 65. Tags from this library: No tags from this library for this title.

2. Advertising Planning and Decision Making. Readings: "What Happened to Advertising?" Readings: "Do You Need Your Ad Agency?" Ch. 3. Integrated Marketing Communications. Ch. 4. Setting Goals and Objectives. Appendix: Regional Brand of Beer.

While the above is the text on which the structure of the course is based, there will be several other readings which will be distributed to the students which will form part of the course material.

Advertising Management, 5/e. Author(s): Rajeev Batra. Author: Rajeev Batra. 10 Digit ISBN:8177588508. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control.

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
Reviews: 2
Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!! Its also good for professionals as it shows new ways of "doing bissiness"! I recommend it for anyone with the least interest in marketing.
Throw her heart
Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy!