|Title:||Advertising Management (5th Edition)|
|Format:||mobi mbr rtf lit|
|ePUB size:||1868 kb|
|FB2 size:||1263 kb|
|DJVU size:||1495 kb|
|Category:||Marketing and Sales|
|Publisher:||Prentice Hall; Subsequent edition (December 12, 1995)|
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295 Advertising Management by Rajeev Batra. 595 Journals of Advertising Reference:. Karen Whitehill King.
Rajeev Batra (Author), David A. Aaker (Author). Appropriate for courses in Advertising Management.
691 Pages · 2010 · 16 MB · 3,674 Downloads ·English. 83 MB·9,728 Downloads. management systems, Raghu Ramakrishnan, Johannes Gehrke. PDF Printing 600 dpi. Project Management Toolkit Project Management Toolkit.
4. advertising management. Batra rajeev, myers john . aaker david a. Published by Prentice Hall (1996). ISBN 10: 013520917X ISBN 13: 9780135209172.
Contributor(s): Myers, John G, 1933- Aaker, David A. Publisher: Upper Saddle River, . Subject(s): Advertising - Management DDC classification: 65. Tags from this library: No tags from this library for this title.
2. Advertising Planning and Decision Making. Readings: "What Happened to Advertising?" Readings: "Do You Need Your Ad Agency?" Ch. 3. Integrated Marketing Communications. Ch. 4. Setting Goals and Objectives. Appendix: Regional Brand of Beer.
While the above is the text on which the structure of the course is based, there will be several other readings which will be distributed to the students which will form part of the course material.
Advertising Management, 5/e. Author(s): Rajeev Batra. Author: Rajeev Batra. 10 Digit ISBN:8177588508. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control.