» » Advertising on the Internet
Download Advertising on the Internet epub book
ISBN:047118330X
Author: Robbin Zeff,Brad Aronson
ISBN13: 978-0471183303
Title: Advertising on the Internet
Format: lrf mbr lit docx
ePUB size: 1152 kb
FB2 size: 1282 kb
DJVU size: 1589 kb
Language: English
Category: Marketing and Sales
Publisher: Wiley; 1 edition (July 8, 1997)
Pages: 320

Advertising on the Internet by Robbin Zeff,Brad Aronson



Though many of the concepts the authors present are extensions of traditional advertising issues, the book offers a very comprehensive view of things; even seasoned Webmasters will learn from this title. The various advertising models and techniques are illustrated, with the balance of effectiveness versus user annoyance discussed frequently. In addition to the technical aspects of getting your word out on the Web, the book also covers special international considerations, legal restrictions and cautions, and targeting techniques, plus it includes a lengthy resource list.

Rubrics: Internet advertising Directories Computer network resources Rates. On this site it is impossible to download the book, read the book online or get the contents of a book. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners. Download book Advertising on the Internet, Robbin Zeff, Brad Aronson.

Advertising on the Internet. by Brad Aronson and Robbin Lee Zeff. It is estimated that Internet advertising will be worth over a billion pounds by the year 2000 and it becomes usual to see advertising on the Web as many companies attempt to determine how it all works and how traditional advertising staff can transfer to Internet advertising.

Robbin Zeff ( robbin. com) - President, The Zeff Group Robbin Zeff, P. Robbin is the co-author of the best selling Advertising on the Internet (Wiley, 1997), the author of The Nonprofit Guide to the Internet (Wiley, 1996) and several major industry reports including the "1998 Online Advertising Report" (Jupiter Communications, 1997). Brad Aronson ([email protected] com) - President, I-frontier Brad founded i-frontier in February of 1996. i-frontier is an Internet advertising agency located in Philadelphia. Brad is recognized as an expert in the Internet advertising field. He speaks at industry conferences across the country and is also frequently quoted by the media. ISBN 0-471-34404-4 448 pages August, 1999.

Download and Read Free Online Advertising on the Internet Robbin Zeff, Brad Aronson. Book for children until eventually adult are different content. As we know that book is very important for people. The book Advertising on the Internet ended up being making you to know about other expertise and of course you can take more information. It is rather advantages for you.

Advertising on the Internet. Citation Count: 9 · Downloads (cumulative): n/a · Downloads (12 Months): n/a · Downloads (6 Weeks): n/a.

Advertising avoidance on the Internet might be dif-ferent from that of traditional media in several ways. For ex-ample, many people still believe that the Internet is a tool or task-performing medium rather than an entertainment me-dium, which may make people avoid Internet ads more vig-orously, especially when they have limited time to perform specific tasks. aIertbox/20000514 weaknesses. Nunnally, Jum C. (1978), Psychometric Theory, New York: Zeff, Robin, and Aronson Brad (1999), Advertising on the Intemet, McGraw-HiU.

Author: Robbin Zeff, Brad Aronson. Category: Business & Money. With an annual revenue growth of 75% to 100%, the Internet is the fastest-growing advertising medium in history and appears to be the most measurable and targetable of all advertising vehicles.

2nd ed. by Robbin Lee Zeff. Published 1999 by Wiley in New York. Internet advertising, Directories, Computer network resources, Rates, Protected DAISY, In library. Wiley Computer Publishing.

With an annual revenue growth of 75% to 100%, the Internet is the fastest-growing advertising medium in history and appears to be the most measurable and targetable of all advertising vehicles. This book tells you what you need to know to take advantage of the seemingly limitless opportunities now available in Internet advertising.

Whether you have a product or a service to sell, work at an advertising agency, are a marketing professional developing a media plan, a Web developer, graphic designer, or copywriter who'd like to break into the online advertising arena, or have a Web site with ad space to sell, this book is for you. Written by a team of online advertising experts, Advertising on the Internet covers absolutely all the bases—from pricing to graphics to planning an online advertising campaign to finding a job in the industry. A crash course for newcomers and a priceless source of facts, figures, and contact information for experienced Internet advertisers, it fills you in on what you need to know to:

Get up to speed with the state of the art in online advertising Learn how to measure the success of your ad campaign Sell advertising space on your own Web site Negotiate contracts, set prices, and work with ad networks Budget, plan, produce, and implement a successful Internet advertising strategy Design great online ads.

"If you're considering running an Internet ad campaign, this book is an excellent way to kick off your education process."

Debra Aho Williamson Editor, Interactive Media & Marketing Advertising Age.

Reviews: 7
Bu
First off, this book could use a refresh, but it's still one of the best display advertising (i.e., banner ads) books out there. I'm actually a bit surprised there isn't a new version. It contains all the ins and outs of planning and placing banner ads and other digital advertising opportunities for its time.
Kagda
This is a decent introductory book, but feels like a double-spaced term paper trying to hit a page count.
It covers every aspect and seems as good a place to start as any. Don't try to read it through - use it as a reference book, and skip around to what you need.
It is filled with screen shots (that are always on the next page) and one of those 50-page appendix lists that should be online.
Qane
I am very impressed, and I must confess; I have not finished every chapter of this book yet. But, I can truly attest to the usefullness of this book even now (75% read). This book will probably get the kind of attention that Steve Okeefe's great book did ("Publicity on the Internet"), and this is the perfect book to follow it. Now we have a rich source of online advertising information that we can actually use day to day in our Web Related businesses. This is not written in the language of the typical "AD GUYS". It is written for real lay people who want to understand the ways of advertising on the web. Thank You Robin Zeff and your associates !
Runemane
During the last couple of months I have been working on an advertising project, and this book has solved just about every doubt or question that I have had. I consider it a great reference book that explains directly and very tecnically the needs and "how to" of an on-line advertiser and publisher, this way you can understand both sides of on-line advertising.
Goltizuru
Originally purchased for a ZDU class, I found this to be an excellent read. It is very insightful, and discusses many of the options available for web advertisers, complete with benefits and pitfalls of each option. I find myself referring back to the appendices often, and rereading sections as well. It is very easy to read, and interesting.
Varshav
Overall, it was a nicely done book but it was trying to teach me alot of stuff that I already new. I was looking more in to what there survey's and results from users said and there wasn't enough good information that way. If you don't know what CPM is then you should get this book because your new to internet advertising.
Fenrikasa
Though a little dated now, this book is terrific if you want to learn all about the fundamentals of internet advertising. It's one of the first books of its kind, and is still probably the best. Great reading and reference.
Granted, there are not a great many books on this subject, but this is definitely the one to read. It gives great insight on the benefits and pitfalls of advertising on this new medium. It does an excellent job of comparing the internet to other advertising options and makes a good case for which traditional advertising concepts apply here, and which do not. I am an advertising and media buyer working exclusively with interactive appliances and I found this book immensely informative. Read it.