|Title:||Key Account Management: Learning from supplier and customer perspectives (Cim Professional)|
|Format:||rtf docx lrf lit|
|ePUB size:||1692 kb|
|FB2 size:||1718 kb|
|DJVU size:||1512 kb|
|Category:||Marketing and Sales|
|Publisher:||Butterworth-Heinemann; 1st edition (June 10, 1998)|
Learning from Supplier and Customer Perspectives. by Malcolm McDonald and Beth Rogers. Select Format: Paperback.
Professor McDonald and his associates have produced a number of books on the subject.
com Product Description (ISBN 075063278X, Paperback).
Key Customers: How to manage them profitably (Chartered Institute of Marketing). by Malcolm McDonald, Beth Rogers, Diana Woodburn. ISBN 9780750646154 (978-0-7506-4615-4) Softcover, n, 2000.
The scope of KAM is widening and at the same time becoming more complex. The Swedish School of Economics and Business Administration Finland Ojasalo.
McDonald, Millman and Rogers, 1996). Sales and Marketing Professional, November/December 2004, 38-39. Luton: Institute of Sales and Marketing Management. Hamel, G. and Pralahad, C. K. (1994) Competing for the Future.
Developing successful relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations .