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Download Marketing on the Internet: Multimedia Strategies for the World Wide Web epub book
ISBN:0471118508
Author: Matthew V. Ellsworth,Jill H. Ellsworth
ISBN13: 978-0471118503
Title: Marketing on the Internet: Multimedia Strategies for the World Wide Web
Format: txt azw lrf doc
ePUB size: 1250 kb
FB2 size: 1251 kb
DJVU size: 1111 kb
Language: English
Category: Marketing and Sales
Publisher: Wiley; 1 edition (April 17, 1995)
Pages: 432

Marketing on the Internet: Multimedia Strategies for the World Wide Web by Matthew V. Ellsworth,Jill H. Ellsworth



Marketing on the Internet : Multimedia Strategies for the World Wide Web. by Jill H. Ellsworth and Matthew V. Ellsworth. leading onto ways and means of doing business on the world wide web. What's more, the authors have taken care to cover issues such as security and privacy, which are crucial to any e-commerce transaction. There's also a section on creating your own web site, which can help small businesses in getting their venture going

Jill H. Ellsworth, P. is a university professor, an Internet consultant for Fortune 500 companies, and is a frequent speaker about business and marketing on the Internet. Author of The Internet Business Book (coauthored with Matthew V. Ellsworth) and Education on the Internet, she is an active Internet participant and can be reached at je&atsign;world.

Ellsworth is co-author with her husband, Matthew V. Ellsworth, of The Internet Business Book (John Wiley & Sons, In. 1994), Marketing on the Internet: Multimedia Strategies for the World Wide Web (John Wiley & Sons, In., and Using CompuServe. She has also explored education on the Internet, and contributed chapters on business and education to the massive tome, The Internet Unleashed. igns of an unsuccessful or poor site are easily identified, says Jill Ellsworth. Without picking on any particular sites, I’ll give you a couple of characteristics

Ellsworth Jill H 1949. Vol. Publication Date. Responsible Authorship. Jill H Ellsworth Matthew V Ellsworth. Physical Description. xxvii 404 p : Category. Internet advertising. a)DLC c)DLC d)scu-fth.

Personal Name: Ellsworth, Jill . 1949-. On this site it is impossible to download the book, read the book online or get the contents of a book. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners. Download book Marketing on the Internet, Jill H. Ellsworth, Matthew V.

FREE shipping on qualifying offers. An in-depth guide to advertising, marketing, and sales on the Internet -the tools, techniques, and strategies you need to create an effective multimedia presence on the World Wide Web. Business on the Internet is booming! Customers now shop at virtual malls.

Marketing on the Internet. Publication date 1995. Topics Internet advertising.

Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet.

Marketing on the Internet book. Matthew V.

Internet Multimedia, Andy Sloane, Excellent Book. Internet Multimedia by Andy Sloane (English) Paperback Book Free Shipping! S$ 12. 3. Marketing on the Internet: Multimedia Strategies for the World Wide Web By Jill. Multimedia and Hypertext: The Internet and Beyond by Jakob Nielsen (English) Pap. S$ 12. From United States S$ 21. 6. Management of Multimedia on the Internet: 5th Ifip/IEEE International Conference. Management of Multimedia on the Internet: 4th Ifip/IEEE International Conference.

Everything you need to know to create an effective multimedia system for conducting advertising, marketing, and sales on the Internet.

The Internet is revolutionizing the way that businesses are doing their marketing worldwide. Now every marketer faces the challenge of learning a new set of marketing tools — the kind of tools that will be most effective in building your marketing presence on the Internet.

Marketing on the Internet is your introduction to the new and powerful multimedia part of the Internet called the World Wide Web. It shows you how to get access to the Web, and how to build multimedia Web pages that give Internet users access to your marketing and sales information.

Also find out how to:

Get a business connection on the Internet Use HTML to design virtual storefronts with graphics, sound, and hypertext documents for use on the World Wide Web Design Web pages that are easy for customers to use Incorporate an online multimedia strategy into your marketing plan Obtain free copies of Mosaic, Lynx, HTML editors, and other WWW software Avoid committing serious breaches of Internet etiquette that could damage your business reputation
Reviews: 4
Bolv
I have read now numerous internet marketing books and this one is still the best. This was the first internet marketing book and created what we now think of as "the standards" for internet marketing. Brilliant. Read this one if you read any of them.
OCARO
Whether you see the Internet as a business venture, or simply wish to find out more as a new user, `Marketing on the Internet' is a delightful book to read. Its logical structure takes you through an overview of the subject right onto specifics on using the Internet as a marketing tool... leading onto ways and means of doing business on the world wide web. What's more, the authors have taken care to cover issues such as security and privacy, which are crucial to any e-commerce transaction. There's also a section on creating your own web site, which can help small businesses in getting their venture going. With its huge list of online resources available to draw additional information from, this book is an "everything you wanted to know" book about marketing on the Internet. Don't let its bulky textbook format put you off. Read it if you want to get `into' the Net.
Rayli
This book, written in 1996, set up much of what we know about Internet Marketing. Pretty much every book that followed it used the concepts and ideas. The author won the Tenagra Award for Internet Marketing in part due to this groundbreaking book. The concepts are as fresh today as when written. A must have book for net marketers
Lo◘Ve
i seen that other people had good marks to say about this book, and one had adverse things to say about it, take my advise either borrow it from a friend, or look at a salvage book store, save your money, give it to charity!