International Standard Book Number (ISBN): 0471389978. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners. Download book Attention! : how to interrupt, yell, whisper, and touch consumers, Ken Sacharin online for free.
In Attention!, advertising executive Ken Sacharin cites this growing failure to get and keep consumers' attention as the number one problem facing advertisers and marketers today-and then shows you how to solve it. Attention is a precious and limited commodity that must not be squandered or abused. Marketers need to conserve this resource even as they exploit it. To do this, Sacharin introduces "Attention Mechanics," a new set of techniques for seizing and holding the consumer's attention.
how to interrupt yell whis. Read full description. See details and exclusions. See all 3 brand new listings. This book provides marketers with tools to restore their advertising's effectiveness, starting with the most basic goal of all-getting the consumer's attention. KEN SACHARIN is Executive Vice President, Media Director for The Media Edge, San Francisco. The Media Edge is the world's fourth-largest media services firm; their clients include AT&T, Sony, Adobe, Chevron, and United Airlines. Sacharin is a graduate of Columbia University.
Author : Sacharin Adweek Ken Sacharin. Publisher : John Wiley & Sons. The best thing about Ken Sacharin′s book, aside from itsreader–friendly format, is its ability to make ners think in human terms about the consumer′s basicresponse mechanisms. Russ Winer, Professor of Business, University of California,Berkeley.
Sacharin, Ken. Business experts reveal why this book will grab your ATTENTION! "The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. I heartily recommend i.
Attention!(How to Interrupt, Yell, Whisper, and Touch Consumers)20012Ken Sacharin. Attention!(How to Interrupt, Yell, Whisper, and Touch Consumers). New York, NY: John Wiley & Sons, Inc. 2001.
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Attention! how to Interrupt yell whisper and touch consumers. Ken Sacharin (Author). New York: John Wiley and Sons, Inc. Publication Date.
3. Description this book Attention! As consumers become more and more sophisticated, ad agencies can no longer assume that they automatically have their audience s attention. This book provides marketers with tools to restore their advertising s effectiveness, starting with the most basic goal of all-getting the consumer s attention.