|Author:||Ping Fa Sunzi Sun-Tzu,Sunzi Sunzi Bing Fa,Shawn P. McCarthy|
|Title:||The Art of .Combat: Ancient Wisdom for the New Economy|
|Format:||azw txt mobi doc|
|ePUB size:||1717 kb|
|FB2 size:||1326 kb|
|DJVU size:||1251 kb|
|Category:||Marketing and Sales|
|Publisher:||John Wiley & Sons (December 2001)|
Sun Tzu (/ˈsuːnˈdzuː/; Chinese: 孫子; also rendered as Sunzi) was a Chinese general, military strategist, writer and philosopher who lived in the Eastern Zhou period of ancient China.
McCarthy's aptly titled update, The Art o. OMbat, outlines what he describes as "an entirely new way of understanding and managing the cutthroat context of the new economy, the internal structure of the new company, the urgency of new customer demands, and the new economy's fiercely competitive climate.
The Chinese title is Sunzi Bing-fa, which literally means Master Sun’s Martial Arts. The stateless warrior named Sun Wu of Qi grew up in a family of mercenaries, learning from birth all the challenges of battle. Those who understood the true nature of power could easily defeat these larger foes by leveraging their supposed strengths against them. Sun Wu proved his philosophy as a commander.
General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerceâ€ leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. This book will have full support from his employer, Lycos, In. including a Web site on the Lycos Network featuring lessons from the book. Shawn P. McCarthy (New York, NY, and Los Angeles, CA) is a Product Manager and developer at Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as MacWorld, Internet World, and Comdex.
Main The art of war . The art of war . Sunzi, Ralph D Sawyer, Mei-chün Sawyer. Other readers will always be interested in your opinion of the books you've read. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. They especially cite Sun-tzu’s directive to the commanding general to manipulate his troops in combat like sheep, keeping them ignorant (cf. STPF CS, pp. 30-34). Although Sun-tzu does not advocate positive measures directed to fostering the people’s welfare-such as are found in the other Military Classics-he does discuss gaining the allegiance of the masses before they can be employed, not impoverishing them, and the importance of benevolence in a commander.
The Art of War by Sunzi (c. 554BC - c. 496 BC) Translated by Lionel Giles (1875-1958). The Art of War is a Chinese military treatise written during the 6th century BC by Sun Tzu. Composed of 13 chapters, each of which is devoted to one aspect of warfare, it has long been praised as the definitive work on military strategies and tactics of its time. The Art of War is one of the oldest and most famous studies of strategy and has had a huge influence on both military planning and beyond. -This is a Librivox recording. All Librivox recordings and their content are in the public domain. Total running time: 1:12:14 Read by Moira Fogarty.
Many Japanese companies make this book required reading for their key executives. And increasingly, Western businesspeople and others are turning to the Art of War for inspiration and advice on how to succeed in competitive situations of all kinds. Sunzi, Tzu Sun. Basic Books, 11 февр.
A tactical field guide to the landscape of the e-business world The Art o. ombat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain.
In Chinese Sun Tzu (the original book title) is now commonly called Sunzi bingfa (Wade-Giles: Sun-tzu ping fa or Sun-tse ping fa). Bing Fa can be translated as "principal for using forces," "military methods," "army procedures," or "martial arts. the historian Zhuangzi, writing in the state of Zhao, recorded that Sun Zi’s theory had been incorporated into the martial arts techniques of both offense and defense and of both armed and unarmed combat. Bing Fa was the philosophical basis of what we now know as the Asian martial arts. The Art of War is a systematic guide to strategy and tactics for rulers and commanders. The book discusses various maneuvers and the effect of terrain on the outcome of battles.