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Author: Ping Fa Sunzi Sun-Tzu,Sunzi Sunzi Bing Fa,Shawn P. McCarthy
ISBN13: 978-0471218241
Title: The Art of .Combat: Ancient Wisdom for the New Economy
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ePUB size: 1717 kb
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Language: English
Category: Marketing and Sales
Publisher: John Wiley & Sons (December 2001)

The Art of .Combat: Ancient Wisdom for the New Economy by Ping Fa Sunzi Sun-Tzu,Sunzi Sunzi Bing Fa,Shawn P. McCarthy

Sun Tzu (/ˈsuːnˈdzuː/; Chinese: 孫子; also rendered as Sunzi) was a Chinese general, military strategist, writer and philosopher who lived in the Eastern Zhou period of ancient China.

McCarthy's aptly titled update, The Art o. OMbat, outlines what he describes as "an entirely new way of understanding and managing the cutthroat context of the new economy, the internal structure of the new company, the urgency of new customer demands, and the new economy's fiercely competitive climate.

The Chinese title is Sunzi Bing-fa, which literally means Master Sun’s Martial Arts. The stateless warrior named Sun Wu of Qi grew up in a family of mercenaries, learning from birth all the challenges of battle. Those who understood the true nature of power could easily defeat these larger foes by leveraging their supposed strengths against them. Sun Wu proved his philosophy as a commander.

General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce†leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. This book will have full support from his employer, Lycos, In. including a Web site on the Lycos Network featuring lessons from the book. Shawn P. McCarthy (New York, NY, and Los Angeles, CA) is a Product Manager and developer at Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as MacWorld, Internet World, and Comdex.

Main The art of war . The art of war . Sunzi, Ralph D Sawyer, Mei-chün Sawyer. Other readers will always be interested in your opinion of the books you've read. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. They especially cite Sun-tzu’s directive to the commanding general to manipulate his troops in combat like sheep, keeping them ignorant (cf. STPF CS, pp. 30-34). Although Sun-tzu does not advocate positive measures directed to fostering the people’s welfare-such as are found in the other Military Classics-he does discuss gaining the allegiance of the masses before they can be employed, not impoverishing them, and the importance of benevolence in a commander.

The Art of War by Sunzi (c. 554BC - c. 496 BC) Translated by Lionel Giles (1875-1958). The Art of War is a Chinese military treatise written during the 6th century BC by Sun Tzu. Composed of 13 chapters, each of which is devoted to one aspect of warfare, it has long been praised as the definitive work on military strategies and tactics of its time. The Art of War is one of the oldest and most famous studies of strategy and has had a huge influence on both military planning and beyond. -This is a Librivox recording. All Librivox recordings and their content are in the public domain. Total running time: 1:12:14 Read by Moira Fogarty.

Many Japanese companies make this book required reading for their key executives. And increasingly, Western businesspeople and others are turning to the Art of War for inspiration and advice on how to succeed in competitive situations of all kinds. Sunzi, Tzu Sun. Basic Books, 11 февр.

A tactical field guide to the landscape of the e-business world The Art o. ombat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain.

In Chinese Sun Tzu (the original book title) is now commonly called Sunzi bingfa (Wade-Giles: Sun-tzu ping fa or Sun-tse ping fa). Bing Fa can be translated as "principal for using forces," "military methods," "army procedures," or "martial arts. the historian Zhuangzi, writing in the state of Zhao, recorded that Sun Zi’s theory had been incorporated into the martial arts techniques of both offense and defense and of both armed and unarmed combat. Bing Fa was the philosophical basis of what we now know as the Asian martial arts. The Art of War is a systematic guide to strategy and tactics for rulers and commanders. The book discusses various maneuvers and the effect of terrain on the outcome of battles.

Reviews: 7
I'm taking a summer business school course, and we had to read and analyze a business book. I picked this one because I'd previously read The Art of War. Likes: 1) Details about how markets evolve and grow, and how important timing is. 2) Several real world business examples, given to support the concepts. 3) Easy to read. Informative but not lost in boring jargon. Dislikes: 1) Takes the position that some companies- though only a few large ones - will still be able to survive by offering free services supported via advertising. (From what I've seen this is drying up.) 2) Would like to see more details on how companies might migrate from ad-supported to subscription-based models. That said, I did enjoy the focus on establishing competitive supply chains (which we're learning about in class). By detailing the ups and downs of exchange builders like Covisint, it studies the third approach - neither ad based nor fully subscription based. Our class considers such commerce exchanges which survive on transaction percentages, the wave of the future.
After reading this book, I'm now going back to the first three chapters and using them as a sort of workbook to tweak my business plan for the next two years. Like many folks who jumped onto the Internet band wagon a few years ago, the .com company I work for is now in financial trouble. Yet, we have a good product, and we make SOME revenue. How do we leverage our strengths, strip out that which is bringing us down, and know how we stack up against our competition? I like how this book forces you to assess your strong and weak points and your opponents strong and weak points before you make your move. The foundation for the wisdom is ancient, and well known. But, packaged like this, it makes you recognize the obvious flaws in the so-called "new economy," and tells you how to meticulously plan to dig out of your hole. (However, you still need to do the work.)
I expected this to be another outdated cheerleader-type Internet book that touted the net as a great business savior while ignoring the fact that most Net-based businesses failed. I was surprised to discover that it helped me understand WHY those businesses failed, and even established a checklist for anyone hoping to still make a buck online. I think the book is guilty of not criticizing some net strategies for being short sighted, and it's also guilty of supporting some of the "free content is better" mentality that only a few Net businesses have made work. (That's why it doesn't earn five stars from me.) But still, the lessons are solid enough that this book ranks as one of those undiscovered gems that I'd recommend to anyone involved in online services. Learn the lessons.
I recently lost my job at a tech company, so I read this book looking for tips on how to remain competitive in the downturn. The funny thing is the book was written in 2001 just as the .com meltdown was heating up. Thus it starts out optimistic about the future of the net, but points out why many companies will fail. He was right about that, but I'm not sure I share his optimism that downturn cycles tend to last three years. It's worth a read though because it has good insights on how to remain in the game when times get tough. And times ARE tough right now. In general, I might have given this one four stars because it's good a bit over-detailed and of course derivitive. But I decided to give it five because it turns out to be very relative to what's happening in the marketplace today. If you're still unemployed by summertime, take this one to the beach with you.
I found some good details in this book about spotting trends and knowing when it's the right time to make your move. McCarthy highlights how .com isn't dying so much as morphing into something else, with both entertainment and supply chain management emerging as key pieces to the new puzzle. I get sick of CEO books written by top-level guys who were more lucky than wise. Sometimes it's nice to read a book from someone in the trenches who has to deal with the nuts and bolts of product development and making things work.
I'm working for a .com company again! I don't believe it. I picked up this book for a good idea of what it takes to remain competitive in this space. I was pleased and surprised to see that the lessons are still useful. Maybe even more so now that ROI and other basic business practices are being applied to online businesses. I liked this book a lot.
I read this book about a month ago. I find myself thinking back to it in different business situations. Hey, does that mean I learned something? One of the better Internet books I've read in a while.
In terms anyone can understand, this book lays out just how markets evolve and how players can position themselves to capture market share. Online positioning is a different animal from traditional business. These may be ancient lessons, but they needed to be restated for the strangely different business realm of the Net. I never fully understood the differences, even when I worked for a .com company (which ended up in financial trouble) so I found this volume extremely enlightening. I can now see where the mistakes were made.