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ISBN:0273685007
Author: Patrick De Pelsmacker,Maggie Geuens,Joeri Van Den Bergh
ISBN13: 978-0273685005
Title: Marketing Communications: A European Perspective
Format: txt doc mobi lit
ePUB size: 1608 kb
FB2 size: 1823 kb
DJVU size: 1162 kb
Language: English
Category: Marketing and Sales
Publisher: Ft Pr; 2 edition (June 1, 2004)
Pages: 578

Marketing Communications: A European Perspective by Patrick De Pelsmacker,Maggie Geuens,Joeri Van Den Bergh



Joeri Van den Bergh (b. 1971) holds a masters degree in marketing (University of Ghent and the Vlerick Leuven Gent Management School). They must integrate the various instruments of the marketing communications mix, build successful brands, try to find out how marketing communications can be instrumental in achieving company objectives, and how they can be applied in specific marketing situations.

Personal Name: Pelsmacker, Patrick de, 1957- Marketing communications. Rubrics: Communication in marketing Europe Advertising. On this site it is impossible to download the book, read the book online or get the contents of a book. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners. Download book Foundations of marketing communications : a European perspective, Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

Marketing Communications Marketing Communication - Chapters 1 - 16. 31Pages: 49. 49. 31. Summaries. Samenvatting lessen Marketing Management - Philip Kotler & Gary Armstrong: Marketing de essentie. 2Pages: 99Year: 16/17. 1Pages: 288Year: 16/17. Summary marketing communications book. 0Pages: 38Year: 17/18. Samenvatting - Van alle papers. 3Pages: 68Year: 14/15.

Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing

He is a regular teacher in various marketing programmes, and has been involved in in-company training and consultancy. Patrick De Pelsmacker holds a PhD in economics (University of Ghent, Belgium). He is Professor of Marketing at the University of Antwerp, Belgium and part-time Professor of Marketing at the University of Ghent.

5th ed. - Harlow: Pearson Education, 2013. 641 p. - ISBN 9780273773245. They must integrate the various instruments of the marketing communications mix, build successful brands, try to find out how marketing communications can be instrumental in achieving company objectives, and how they can be applied in specific marketing situations

Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh, About the e-Book. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

Author:Van Den Bergh, Joeri. Book Condition:VERYGOOD. Each month we recycle over . million books, saving over 12,500 tonnes of books a year from going straight into landfill sites. Read full description. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context. Joeri van den Bergh, Maggie Geuens, Patrick De Pelsmacker. Pearson Education Limited.

Marketing Communications book. Patrick De Pelsmacker, Maggie Geuens. Joeri Van Den Bergh. Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context.

Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading.