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Download Marketing Plus: A Positive Approach to Total Management epub book
Author: David Joseph,Tony McBurnie
ISBN13: 978-0434909087
Title: Marketing Plus: A Positive Approach to Total Management
Format: mobi azw mobi doc
ePUB size: 1180 kb
FB2 size: 1429 kb
DJVU size: 1332 kb
Language: English
Category: Marketing and Sales
Publisher: Butterworth-Heinemann Ltd (March 1989)
Pages: 120

Marketing Plus: A Positive Approach to Total Management by David Joseph,Tony McBurnie

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Marketing Plus: A Positive Approach to Total Management: ISBN 9780434909087 (978-0-434-90908-7) Hardcover, n Ltd, 1989. Founded in 1997, BookFinder. Coauthors & Alternates. Learn More at LibraryThing. Tony McBurnie at LibraryThing.

Books by David Joseph, Marketing Plus, The White Pigeon, Bristling At the Rates, Jurisdiction and arbitration agreements and their enforcement. Bristling At the Rates. Jurisdiction and arbitration agreements and their enforcement. Arbitration and award, Commercial Arbitration agreements, Conflict of laws, Sales & marketing.

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Read instantly in your browser. by William D. Perreault Jr. (Author), Joseph P. Cannon Assistant Professor (Author), E. Jerome McCarthy (Author) & 0 more. ISBN-13: 978-0078028984. The 13-digit and 10-digit formats both work.

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Basic Marketing : A Managerial Approach. Article · January 1997 with 913 Reads. Cite this publication. 2013) confirmed positive and significant of marketing mix variables (product, price, place and promotion) on customer loyalty among Nigerian consumers. The present study intends to examine the effects of marketing mix on perceived quality of water purifier. The marketing mix consist of product, price, promotion and place ( McCarthy, 2001). Marketing is the management function which organizes and directs all those business activities involved in assessing and converting customers purchasing power into effective demand for a specific product or service and in moving the product or service to the final customer or user so as to achieve the profit target or other objectives set by the company or the trader (Basorun, 2012;Kolawole

A management of organizational change approach. A more systemic, engagement-oriented and process-focused approach to the management of organizational change enables collaboration between leaders, managers and staff in the implementation of technology and business process changes. At the very broadest level, it has been discovered that attention to organization development and change management has resulted in a positive impact on productivity, job satisfaction, and other work attitudes. Thus there is justification for the pursuit of change management effectiveness in most organizational interventions, and particularly in IT initiatives that traditionally tend to turn the organization into which they are introduced upside-down.

This volume has been designed to provide marketing guidelines for business people, whether they are business students, managers, marketing professionals or others who require some understanding of marketing principles and practice. The book is a practical collection of essays, the majority of which have been based on published articles, broadcasts, lectures and seminars prepared by the author over the past decade. The text aims to examine the marketing philosophy in simple terms, and to provide guidelines and applications pertinent to a wide variety of businesses. Extensive project work, research and international management experience, collected from a variety of companies and organizations, have provided a platform from which many of the guidelines have been drawn.