» » Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings (Applied Marketing Science / Angewandte Marketingforschung)
Download Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings (Applied Marketing Science / Angewandte Marketingforschung) epub book
ISBN:3834912786
Author: Markus Wübben,Prof. Dr. Florian von Wangenheim
ISBN13: 978-3834912787
Title: Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings (Applied Marketing Science / Angewandte Marketingforschung)
Format: lrf docx mbr lrf
ePUB size: 1327 kb
FB2 size: 1507 kb
DJVU size: 1560 kb
Language: English
Category: Marketing and Sales
Publisher: Gabler Verlag; 2009 edition (October 9, 2008)
Pages: 263

Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings (Applied Marketing Science / Angewandte Marketingforschung) by Markus Wübben,Prof. Dr. Florian von Wangenheim



This is a common scenario for many businesses such as retailers, hotels, and airlines. The book series Applied Marketing Science, Angewandte Marketingforschung is designated to the transfer of top-end scientific knowledge to interested practitioners. Books from this series are focused – but not limited – to the field of Marketing Channels, Retailing, Network Relationships, Sales Management, Brand Management, Consumer Marketing and Relationship Marketing, Management.

This is a common scenario for many businesses such as retailers, hotels, and airlines

This is a common scenario for many businesses such as retailers, hotels, and airlines.

Lit- ature refers to a "non-contractual setting" when customer relationships are not governed by a contract that predetermines the monetary value and/or length of the relationship. Examples include hotels, airlines, and most retailers. The most obvious consequence for CRM is that the end of a customer relationship is not directly observable, . a c- tomer can switch providers without notifying the focal provider. 135. Reflections on Developing and Maintaining Customer Relationships. 171. Customer Relationship Management in the 21st Century. Dr. Markus Wübben ist wissenschaftlicher Mitarbeiter bei Prof. Florian von Wangenheim am Lehrstuhl für Dienstleistungs- und der Technischen Universität München. Библиографические данные.

Dr. Florian von Wangenheim, "Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings" English 2008 ISBN: 3834912786 PDF pages: 286 . mb. Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, .

eu - the leading online portal for fiction and non-fiction publications.

Дата издания: 2008 Серия: Applied Marketing Science, Angewandte Marketingforschung Язык: ENG Иллюстрации: Biography Размер: 210 x 148 x 16 Читательская аудитория: Professional & vocational Подзаголовок: Developing and maintaining profitable customer relationships in non-contractual settings Рейтинг . Lit- ature refers to a non-contractual setting when customer relationships are not governed by a contract that predetermines the monetary value and/or length of the relationship. I've seen the future of marketing and it delivers in less than 300 pages. Adam Metz's The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product.

Analytical CRM : Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings. by Markus W. Bben and Markus WÃ bben. Select Format: Paperback. The ever-increasing amount of individual-level customer data generated by reward/l- alty programs opens new perspectives for customer relationship management (CRM). Without any question, the potential bene'ts of these data and analytical models for - plaining, extending, and predicting customer behavior is very high. However, recent analyses have shown that a high fraction of CRM projects result in negative return on investment.

Books & Literature. 1 - 4 from 10. –show all. ) Markus Wübben: Analytical CRM (ebook/PC-PDF). Kup książkę: Analytical CRM - Markus Wübben w księgarni językowej Bookcity. Największy wybór pozycji obcojęzycznych. Zapraszamy do skorzystania z naszej oferty. com: Markus Wübben Adlibris Bokhandel – Størst.

relationship-based culture permeates the entire organization. Championed by the CEO. etc. Marketing must focus on satisfying customer needs. Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. Customer Relationship Levels and Tools Companies can build customer relationships at many levels.

Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.