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Download Marketing Interfaces: Exploring the Marketing and Business Relationship epub book
Author: Ian Wilson
ISBN13: 978-0273602866
Title: Marketing Interfaces: Exploring the Marketing and Business Relationship
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ePUB size: 1847 kb
FB2 size: 1225 kb
DJVU size: 1451 kb
Language: English
Category: Marketing and Sales
Publisher: Financial Times Management (April 1, 1994)
Pages: 320

Marketing Interfaces: Exploring the Marketing and Business Relationship by Ian Wilson

Personal Name: Wilson, Ian. Rubrics: Marketing. ISBN: 076561698X (cloth : alk. paper) Publication & Distribution: Armonk, . On this site it is impossible to download the book, read the book online or get the contents of a book. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners.

Relationship marketing and customer relationship management have taken a central position in marketing strategy in the past two decades. A confluence of factors, including the transition to service-based economies; advances in com-munication, logistics, and computing technologies; increased global competi-tion; and faster product commodization have enhanced the salience of rela-tionship-based loyalty to sellers compared with other marketing mix factors. Thus, in many situations, both sellers and customers are becoming more interested in conducting business transactions embedded within relationships. For firms who use-or wish to use-relationship marketing in their busi-ness, the primary question is, How can relationship marketing be implemented to improve customer loyalty and seller’s sales and profits?

Part I Relationships This first part describes and analyses the market phenomenon that has become generally known as relationship marketing (RM).

Relationship Marketing book. Goodreads helps you keep track of books you want to read. Start by marking Relationship Marketing: Exploring Relational Strategies in Marketing as Want to Read: Want to Read savin. ant to Read.

Relationship marketing is about forming long-term relationships with customers. Rather than trying to encourage a one-time sale, relationship marketing tries to foster customer loyalty by providing exemplary products and services. Relationship marketing can involve revising major aspects of the way a company conducts business. This can be expensive, time consuming, and have serious consequences for both customers and employees.

The relationship between sales and marketing is a very close one, some would say intertwined, yet distinctly different. For example I would always recommend them having individual director representation, yet one cannot really survive without the other. However many think the relationship ends at the point of sale, which is where many businesses go wrong. The closing of the sale is the opening of a relationship which then needs to be nurtured and cultivated to bring repeat business and up-sell and cross-sell where possible. Sales and marketing should dovetail perfectly and seamlessly together and the best results will be achieved when you have two disciplines working off the same page.

18 Marketing Books Every Entrepreneur and Business Owner Must Read in 2019. When asked how he learned how to build rockets, Elon Musk said, "I read books. Bill Gates reads 50 books a year. Now, the next book in the marketing section that I highly recommend you read if you haven't already is The Ultimate Sales Letter, by Dan Kennedy. Dan Kennedy is probably one of the most well-known and respected copywriters out there. And there's a lot to learn from him because copy is everything if you're running any type of business. The only asset that can be kept safe from every threat and made to appreciate in value year after year is the relationship you have with your customers.

Home Articles Business Growth Exploring the Fifth and Sixth P of Marketing. Exploring the Fifth and Sixth P of Marketing. Brian SolisJanuary 29, 2013in Business Growth. For years I’ve written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and markets. But the impact of these two pillars in undeniable. By investing in People and Purpose, we will spark a revolution in not only business philosophy and supporting processes but more notably in the shift from a culture of management to leadership. Originally appeared in AMA’s Marketing News magazine. exploring the Fifth and sixth Ps of marketing by Brian Solis.

2005), and where regularly verifying business results, which mainly depend on marketing managers, is a key factor in success ( Lamberti and Noci 2010).