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Download Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior epub book
ISBN:1557384924
Author: Art Weinstein
ISBN13: 978-1557384928
Title: Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior
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ePUB size: 1481 kb
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Language: English
Category: Management and Leadership
Publisher: Probus Pub Co; Revised, Subsequent edition (November 1, 1993)
Pages: 313

Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior by Art Weinstein



Market segmentation is based on an assumption that heterogeneous market can be divided into a number of smaller homogeneous segments. Segmentation approaching allows firms to handle the diversity of market and also provides a strategic base for them to maximize competitive advantage in each segment (Weinstein, 1994). Since the first introduction by (Smith, 1956), market segmentation has been to be popular and be applied in most market analysis processes. Haley (1968) first introduced this approach based on the idea that the benefits people seek in consuming a product are the basic reasons for the heterogeneity in their choice of behavior, and thus for the existence of market segments.

Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.

Market Segmentation : Using Demographics, Psychographics and Other Niche Marketing Techniques. Select Format: Hardcover. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications.

Rubrics: Market segmentation. On this site it is impossible to download the book, read the book online or get the contents of a book. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners. Download book Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets, Art Weinstein.

The Journal of Segmentation in Marketing, a biannual applied, scholarly journal is a rich outlet of the latest ideas on segmentation & target marketing. Part 1. Segmentation Planning Chapter 1. Market Segmentation: An Overview Chapter 2. Segmentation's Role in the Marketing Plan Chapter 3. Planning the Segmentation Analysis.

Art Ted Weinstein, American marketing professional, educator. Member American Marketing Association, Academy Marketing Science, International Academy Business Disciplines. Weinstein, Art Ted was born on August 18, 1955 in Brooklyn. Son of Jesse and Sylvia Weinstein. Bachelor in Marketing, University South Florida, 1976. Master of Business Administration in Marketing, Florida International University, 1982. Doctor of Philosophy, Florida International University, 1991.

Market Segmentation book. Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behaviour. 1557384924 (ISBN13: 9781557384928).

A Marketing Guide to Psychographics. David Vranicar General Marketing. 4 Nov, 2018 10 min read. Psychographics in marketing is using the information gathered on people to push marketing collateral that is of interest to them. Highly targeted marketing campaigns that speak directly to customers wants, needs and beliefs can increase your conversion rate by up to 40 percent. And conversion is something that we all like.

Market segmentation: Using demographics, psychographics and other niche marketing techniques to predict and model customer behavior. Publics, audiences, and market segments: Segmentation principles for campaigns. Salmon (E. Information campaigns: Balancing social values and social change (pp. 199–228). Newbury Park, CA: Sage. Ethical dilemmas in health communication interventions. Health Communication, 9, 155–190.

Journal of Consumer Marketing. View next paperMarket segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior.

This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
Reviews: 2
Sharpmane
I spent a lot time studying this book, as it contains many principles still worth reviewing, serving as an excellent commentary on this subject.

Here is the Table of Contents:

"Part 1. Segmentation Planning
Chapter 1. Market Segmentation: An Overview
Chapter 2. Segmentation's Role in the Marketing Plan
Chapter 3. Planning the Segmentation Analysis

Part 2. How to Segment Markets
Chapter 4. Physical Attribute Segmentation
Chapter 5. Behavioral Attribute Segmentation
Chapter 6. Special Considerations in Segmenting Industrial Markets
Chapter 7. A Practical Approach to Segmenting Markets

Part 3. Translating Segmentation Findings into Strategy
Chapter 8. Target Market Strategy
Chapter 9. Enhancing Segmentation's Value--Some Guidelines.

Part 4 Segmentation Strategy Cases
Part 5 Segmentation Resources"

Here is a key quote: "Segmentation is the process of partitioning markets into segments of potential customers with similar characteristics who are likely to exhibit similar purchase behavior. It has emerged as a primary marketing planning tool and the foundation for effective overall strategy formulation in a variety of companies throughout the U.S. The objective of segmentation research is to analyze markets, find a niche, and develop and capitalize on this superior competitive position. This can be accomplished by selecting one or more groups of consumers/users as targets for marketing activity and developing a unique marketing program to reach these prime prospects (market segments). In a practical sense, market segmentation efforts need to be managed to be effective. It is impossible to pursue every market opportunity so you must make strategic choices in the market."
Ohatollia
The auther understands high technology and is able to provide concepts that allow the reader to take positive steps within business.
The book has a nice flow and also contains insights into the relationship between strategic planning and marketing.
The book also provides tools to segment and define markets. Good for small or large businesses.