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ISBN:0787958484
Author: Glen Urban,Erik Brynjolfsson
ISBN13: 978-0787958480
Title: Strategies for E-Business Success
Format: docx azw lit lrf
ePUB size: 1586 kb
FB2 size: 1444 kb
DJVU size: 1256 kb
Language: English
Category: Management and Leadership
Publisher: John Wiley & Sons; 1st edition (November 15, 2001)
Pages: 250

Strategies for E-Business Success by Glen Urban,Erik Brynjolfsson



Strategies for E-Business Success book. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining - or establishing - competitive advantage. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining - or establishing - competitive advantage

Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need to Build profitability and earn a solid rate of return on investment Avoid being seduced by half-truths that can lead to critical strategic errors Create a successful Web strategy Concentrate on achieving market leadership rather than technology leadership Achieve competitive advantage on the Internet Build relationships. The articles by Christensen and MacCormack alone pays for the book.

Strategies for E-Business Success. By Erik Brynjolfsson, Glen L. Urban. Strategies for E-Business Success. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need to Build profitability and earn a solid rate of return on investment Avoid being seduced by half-truths that can lead to critical strategic errors Create a successful Web strategy Concentrate on achieving market leadership rather than technology leadership Achieve competitive advantage on the Internet Build relationships

Although the book covers a myriad of topics, two striking themes emerge as common threads throughout the book. The first of these is a call for a return to tried-and-true business fundamentals in the e-business arena. The second is the need for e-business companies to develop and exploit brand. Following is a discussion of these themes highlighting key aspects of the book that typify each element.

This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt. Even the smallest tourism business in the remotest area of the world can reach international consumers who are sitting just 10 inches away from their computer screens.

Erik Brynjolfsson provides an important roadmap for future technology innovation". 2001 Strategies for E-Business Success (with Glen Urban. May we help? To discuss how we can help find the right speaker for your organization, contact us

Title: Professor of Management Sloan School of Management Massachusetts Institute of Technology. 2006 Finalist in Berry-AMA Best Book in Marketing Award (American Marketing Association) for book Don’t just Relate – Advocate: A Blueprint for Profits in an Age of Customer Power (Englewood Cliffs, . Prentice Hall, August 2005). Publications List: Books. Don’t just Relate – Advocate: A Blueprint for Profits in an Age of Customer Power (Englewood Cliffs, . Digital Marketing Strategy, (Englewood Cliffs, NJ: Prentice Hall, 2004). Strategies for eBusiness Success, ed. With Erik Brynjolfsson, (San Francisco, Ca. Jossey-Bass, 2001). Design and Marketing of New.

Reprinted in Strategies for E-Business Success, Erik Brynjolfsson and Glen Urban (ed. Wiley, 2001. Awarded Strategy and Business Best Business Books of 2012 Awarded Risk Management Top 5 Business Books of 2012 Finalist Academy of Management Terry Book Award, 2013 Translated into Chinese (simple and complex), Japanese, Korean, Portuguese. Competitive positioning and Generic Strategies (with Francisco Ruiz-Aliseda and Peter Zemsky. Selected for Best Paper Proceedings of the Academy of Management, 2006.

From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining -- or establishing -- competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need.
Reviews: 3
Gabar
This book is a compendium of articles published in the Sloan Management Review. For the money - you can't be wrong. The entire gamut covers almost all the topics you can encounter in EBusiness: CRM, innovation, supply-chain, etc. The articles by Christensen and MacCormack alone pays for the book. It's well focused on EBusiness and has considerably more content than similar books (article collections) from the Harvard Business Review.
Erennge
This book contains one of the most forward-thinking collections of papers on e-business strategies that I've found between two covers. The material is based on work from MIT's Sloan School of Management and differs from most material coming from academia by being practical and reflecting what can be accomplished in the real world.
The book is divided into three topic areas: strategy, implementation and technology. The material in each section appears to have been carefully selected to provide the essentials. For example, each of the six papers under Strategy contain a distinct viewpoint of a distinct element of developing and implementing an e-business strategy. My favorite paper in this section is "Finding Sustainable Profitability in Electronic Commerce" by John M. de Figueiredo because it shows not only what needs to be done, but also what will not work. Each of the other sections follow this pattern - the papers are in touch with the harsh realities and challenges faced by businesses, not stuff cooked up in an ivory tower.
Although not stated as an objective by the authors (and editors), this book does a remarkable job of bridging the gap between business and IT. For the business side, the slant towards strategy and marketing in the e-business environment will provide a solid foundation about what it takes to establish an "e" presence, and how to effectively build trust and a brand image, develop customer loyalty and manage online processes. For the IT side this book provides insights about business challenges within the context of strategic and tactical requirements. This is especially useful information for those who are working as business systems analysts. Those IT professionals need to gain more than a cursory understanding of business requirements and translate them into technical solutions. Moreover, for those few IT departments do anticipate business needs, or are integrated into the business strategic planning process this book will provide many ideas about how technology can support business imperatives.
In addition to the excellent material in this book, you'll find a wealth of information on Erik Brynjolfsson's personal web page, which also has links to even more relevant material on pages at MIT Sloan School of Management and MIT's Center for eBusiness.
Thomeena
The twelve articles in this book may give readers an overall perspective on the strategy design and implementations of the e-Business. This book focuses on the rationality of the new generation of eBusiness. The reasearch methods and the cases illustrated in the book are quite persuasive and easy to understand. I think this book is a good one for both researchers and entrepreneurs. Although it might seem a little bit out of date today(the year of 2004 in the U.S.), the ideas in this book is still useful to some not-so-developed places, like China...