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Author: Nigel Cope
ISBN13: 978-0906097595
Title: Retail in the Digital Age (Work in the Digital Age)
Format: rtf mbr lrf mbr
ePUB size: 1293 kb
FB2 size: 1948 kb
DJVU size: 1434 kb
Language: English
Category: Industries
Publisher: Bowerdean Pub Co Ltd (April 1, 1997)
Pages: 158

Retail in the Digital Age (Work in the Digital Age) by Nigel Cope

This book looks at the impact digital technology is likely to have on all aspects of retailing in the light of developments currently being tried or which are in the pipeline.

Drawing on a wide range of international expertise, contributors to this volume examine a range of policy challenges arising from the transformation of work in the digital age. They discuss the effects of labour disruption, rising levels of wealth inequality, low social mobility and increasing regional disparities within and between countries.

But the livelihoods of digital-age workers depend upon them to a degree that seems to depart from the 20th-century norm of individual companies (and sometimes their supplier networks) as the dominant engines of employment. How work will evolve in the second machine age is a complex and unsettled question, but old orthodoxies are already starting to fall. Companies need to become more agile so they can embrace emerging new forms of labor flexibility

Let’s look at acceleration first. It took 38 years for radio to reach 50 million users globally. In his 2001 book Creative Destruction, Yale professor Richard Foster took Joseph Schumpeter’s famous theory and applied it to prestigious companies listed on the Standard & Poor’s top 500 list. He noticed that their lifespans had dramatically declined from 90 years in 1935 to 18 years in 2011. He predicts that in 2027, the average lifespan of an S&P company will be 13 years or less, as companies fail, split, merge, or are acquired. One final and nontechnological factor also will shape tomorrow’s workforce: the fact that people will be living much longer than they have in the past.

This sectoral working paper outlines how technology has been the driver of change in the media and entertainment sector, in the habits of consumers, and in the labour market. There have been significant changes in work organization – particularly in content creation. This has fuelled demands for flexible work and for people who can provide creative input across a range of media. This report finds that changes in employment, contractual arrangements and job content mean that training must meet the needs of a new and evolving sector – not only providing skill sets that match the requirements of the industry, but also preparing new workers for entry into a transformed media and entertainment workplace.

The digital age and current media economy are having a significant impact on the working patterns and financial circumstances of photographers and photojournalists. They were also more likely to be part of a multi-media team. The unauthorized use of work continues to be a problem in the sector, with almost two-thirds of respondents in this year’s survey indicating their work had been used without permission. The study has had a special focus on gender and ethnicity over the last two years and the results show the photography business has significant distortions in both areas

The Digital Economy contains important lessons for how we work in a networked age. And, as networks accelerate transformation, his new updates are critical advice for how best to navigate the new world of work. The Digital Economy was a pioneering work-a watershed.

The book calls for a new model of higher education that better prepares students for a global economy driven by artificial intelligence. In late 2016, the White House’s National Science and Technology Council’s Committee on Technology released a report titled Preparing for the Future of Artificial Intelligence. According to David Julian, executive vice president at Wells Fargo, one of the largest retail banks in the United States, We have enormous models that have enormous implications to how we manage our business. We’ve got millions of loans, and some system has to calculate the interest. Critical thinking will therefore remain a cornerstone of human work in the digital age. Similarly, systems thinking involves seeing across areas that machines might be able to comprehend individually but that they cannot analyze in an integrated way.

Stormer said that in the digital age, most companies implement social media restrictions, using policies to prevent employees from engaging at work. You have to be diligent and be sure you do not compromise company values by speaking with your personal voice, Stormer added. The company values that we have are a way to help guide people to be respectful and honest in their communications with the company’s stakeholders. Novo Nordisk has social media guidelines that all employees have to follow, as well as an assisting digital media team. How is the digital age defined in relation to the human being? Capturing attention is the first objective. An emotional connection is essential to move human beings in a direction of action, Westfall stated.

The traditional retailer is under threat. The supermarket of the future may well be in your own living-room. New technology has already transformed shopping methods - both for the consumer and for the retailer - and there is plenty more to come. This book looks at the impact digital technology is likely to have on all aspects of retailing in the light of developments currently being tried or which are in the pipeline. It reviews the recent history, and the background to electronic shopping both in the UK and in the USA. It profiles the major companies involved in the development of new technology and the competing options for the retailer - the Internet v Online services; video on demand and virtual reality. Case studies of companies like Wal-Mart and Sainsbury's illustrate both problems and solutions. What will be the effects on employment, property, delivery, price etc.? Could virtual retailers and manufacturers of popular branded goods by-pass the store or supermarket altogether? This is a book which everyone involved in retailing and who wants to stay that way will need to read!