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ISBN:999280128X
Author: V. Kumar,Robert Leone
ISBN13: 978-9992801284
Title: Measuring the Effect of Retail Store Promotions on Brand and Store Substitution (Special Report, Report No 89-100)
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Category: Economics
Publisher: Marketing Science Inst (June 1989)

Measuring the Effect of Retail Store Promotions on Brand and Store Substitution (Special Report, Report No 89-100) by V. Kumar,Robert Leone



Measuring the Effect of Retail Store Promotions on Brand and Store Substitution. V. Kumar and Robert Leone, 1989, 89-100. Related Topics: Brands and Brand Equity Distribution Channels/Retailing Pricing and Promotions. Specifically, the investigation of store substitution provides insights about (1) which stores within a geographic cluster (territory) actually compete on the basis of retail promotions, (2) which promotional variables are most significant, and (3) whether the effect of a particular retail store's promotion can extend beyond traditionally defined geographic market boundaries

Vo. 5, Issue 2, May 1988 ³Voss Glenn B, Seiders Kathlun´, ³ Exploring the effect of retail sector and firm characteristics on retail price promotion strategy´ Published in ³Journal of Retailing´. Vol. 9, Issue 1, Spring 2003. Alvarez, Cassielles´, ³Consumer evaluations of sales promotion: the effect on brand choice´ Published in ³Journal of Marketing´.

MEASURING THE EFFECT OF RETAIL STORE PROMOTIONS ON BRAND AND STORE SUBSTITUTION  Using store-level scanner data, the authors investigate the effect of retail store price promotion, featuring, and displays on sales of brands of disposable diapers within a city. Models are developed for pooled store pairs to investigate the effect of promotion on store substitution. Display activity for a brand resulted in increase of sales. One because of brand substitution within the store  Second due to individual’s store substitution.

Store-, Market-, and tics: The Drivers of Store Performance. Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Reanalysis. The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers. Explaining the Variation in Short-Term Sales Response to Retail Price Promotions. Market Segmentation Visual Inspection. Measuring the Effect of Retail Store Promotions on Brand and Store Substitution. Perspectives of Other Scholars.

Effects of In-Store Promotions on. Brand Awareness. An Exploratory Study. Title: Effects of In-store Promotions on Brand Awareness. Those two views show that retail management has an enormous opportunity to affect and guide consumer behavior, influencing consumers to behave in a way that benefits the retailer, for instance, only increasing sales (Elvin & Mehran 2008).

Martineau defined store image as "The store personality or image -the way in which the store is defined in the shopper's mind, partly by its functional qualities and partly by an aura of psychological attributes" (. .

Differentiation loyalty retail competition store brands store loyalty store patronage. Ailawadi, Kusum . Scott Neslin, and Karen Gedenk (2001) ‘Pursuing the Value Conscious Consumer: Store Brands Versus National Brand Promotions’, Journal of Marketing, 65 (1), 71–89.

The Future of Retail special report, published in The Times, delves into what it takes for retailers to survive and thrive in the digital age. Social shopping is on the rise as Chinese instant messaging goliath WeChat presents a huge opportunity for retailers, while consumers are becoming increasingly mindful of the impact their purchasing habits have on the environment. The lives of consumers have changed irredeemably and it is time retailers followed suit. The Future of Retail special report, published in The Times, delves into what it takes for retailers to survive and thrive in the digital age.