|Title:||Arabic For Designers|
|Format:||azw docx docx azw|
|ePUB size:||1660 kb|
|FB2 size:||1972 kb|
|DJVU size:||1678 kb|
|Category:||History and Criticism|
|Publisher:||Mark Batty Publisher; First Edition edition (April 24, 2006)|
Great book for Arabic designers. Arabic calligraphy is very flexible and beautiful. with both talent and knowledge designers can create the smartest and most creative designs. Jun 16, 2007 Liz rated it liked it. Recommends it for: graphic designers. Fascinating to learn about the rules of Arabic hy and amusing to see examples of misuses & faux pas when Western corps incorporate Arabic in advertising campaigns for the Middle East. Coca-Cola, Nike, etc).
Arabic for Designers book. An introductory volume, the book presents a brief history of Arabic calligraphy and modern type design. Two chapters are devoted to typography and logotype design, followed by a substantial section of case studies that give real-world examples and the lessons learned from them.
Boutros has achieved more than just a beautiful book with this publication, however. He's reached across cultural boundaries with text that's missing in American history, social studies, and design books.
Boutros International, headed by Mourad and Arlette Boutros, has led the field of Arabic creativity, typography, calligraphy, and design for more than forty years. Since 1966, Boutros International has focused on meeting the latest technological requirements and the creative needs of the Arabic-speaking world. Its designers and technical experts are consistently at the forefront of new developments.
Mourad Boutros is acknowledged as one of the world’s leading Arabic designers. His company, Boutros International, has led the field of Arabic typography and calligraphy for more than forty years. Books that May Also Interest You.
Mourad Boutros is acknowledged as one of the world’s most outstanding Arabic calligraphers, designers and typographers. He is the author of the acclaimed books Arabic for Designers and Talking About Arabic. His recent projects include the launch of ‘Tanseek’, the first and only harmonious range of Arabic-Latin typefaces and a collaborative series of oil paintings that combine fine art with traditional Arabic calligraphy. Mourad and Arlette Boutros are the founders of Boutros International, which has led the field of Arabic creativity, typography, calligraphy and design for more than 40 years.
Suitable for designers unfamiliar with Arabic script. Using visual examples and case studies, this book takes the reader through the entire range of graphic design applications - newspaper and television news typefaces, book jacket designs, corporate and brand identity, logotype conversions, advertising, design for print and fine art. Key Features. Thames & Hudson Ltd.
Arabic for Designers. Whether the motive is global marketing or bridging cultures, more and more of today’s Western graphic designers find themselves working in Arabic. The book presents successful designs, many Boutros’s own, including case studies on the identity project for the Al Arabiya TV network and the redesign of the Pan-Arab newspaper Al Hayat. The design gallery includes some traditional calligraphic compositions along with book covers, stamps, film posters, logos and branding and advertising, all presented with his insightful analysis. Although Arabic for Designers is not a how-to book per se, readers will find it a valuable and enlightening guide.
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